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Embracing virtual formats

A look at how touchIME have tackled, and continue to tackle, challenges that have arisen during the pandemic.

With congresses and meetings cancelled or postponed en masse over the last year, virtual meetings have become the new norm.

As a business we operate virtually, so it’s in our DNA - here we will take a look at some specifics at how touch IME have embraced virtual formats to provide reduced costs, better return on investment, and even improved outcomes for our education activities.

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It is now more than 12 months since the IME industry has had to deal with the fallout from lockdown, quarantine, travel restrictions and of course largely working from home and what this means for medical education. However, because every educational format that we have designed is capable of being moved to a virtual format, whether that is by live broadcast or broadcast of pre-recorded materials, we are always in a good position to embrace change. Here’s how we did it.

Project Aims / Goals

When delivering our virtual products, we are always conscious to keep the following in mind:

Ensuring our methodologies work with live, virtual and on-demand education

Keeping the ‘end in mind’ i.e. what impact the education designed to make

Maintaining the need for every activity to provide outcomes to a minimum of Moore’s Level Four

We believe our outcomes are more innovative and effective than many IME providers offer currently

Continuing to offer a strong user experience for our HCP users

We expect engagement of the on-demand content to be just as high, if not higher than ‘normal’

How we went about it

By and large things have become a little less expensive due to the fact that there are virtually no travel budgets for our teams and for faculty, certainly no venue costs. 

We were one of the first providers to give immediate options for virtual rather than live events and this has meant reduced costs in most cases, although there are some rare instances where more complicated virtual solutions are actually more expensive – but these are the exception rather than the rule. 

We’ve been able to reflect reduced costs in our budgets, and pass any cost savings on to our supporters and we will continue to do that.

We’ve also spent time thinking how we go about maintaining interactivity in a virtual setting. That is where working more intuitively within our formats comes in, we are constantly reviewing our formats, using technology to engineer the most engaging way to provide medical education. It doesn’t stop with the technology though, we work closely with our faculty to ensure that presentations, discussions and talks are delivered in a fashion to hold the audience’s attention, which has required working with our teams to adjust presentation styles. This is an iterative process, and our formats will be updated regularly as well as new ones being launched.

The Results

During the last quarter of 2020 we delivered 10 fully virtual projects

Average engagement of 6,261 participants per project

Strong return on investment

Average cost per participant of £26.63 or approximately €29.43/$34.47

High learner satisfaction and strong outcomes results

As well as learners reporting a satisfaction score of 4.2 out of 5, 53% indicated that as a result of their participation, they would make a change in your practice

Services Used

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